BRAND PROTECTION & MONITORING PLATFORM
Protect your brand across every
digital channel.
Counterfeit products, unauthorized sellers, and unauthorized brand use create measurable risks for your brand. Authex detects these risks continuously across all digital channels, reports them with evidence, and makes them manageable.
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THE UNDETECTED THREAT
Your brand is being used without permission.
And most infringements go undetected.
Your brand is being listed, counterfeited, and commercially exploited by third parties across online channels. These infringements — occurring through marketplaces, digital ads, and fake websites — go largely undetected.
Losses that go undetected
For every counterfeit listing detected, dozens more go unnoticed and continue selling.
Eroded brand trust
Customers who encounter low-quality counterfeits associate the negative experience directly with your brand.
Damage that grows over time
A single infringement left unchecked today can evolve into an organized network of violations over time.
A problem you cannot detect cannot be prevented — every delay means a growing cost to your brand's reputation.
KEY BENEFITS
Authex delivers strategic value beyond a software solution.
Brand protection safeguards operational efficiency, customer trust, and revenue continuity.
Full control and visibility
Track your brand's online status in real time, making timely and accurate decisions based on current data.
Detection of unauthorized sellers
Your brand is monitored continuously across all marketplaces and sales channels — unauthorized sellers are identified the moment they appear.
Evidence-based, defensible decisions
Processes are grounded in documented data, not assumptions. Every step is supported by concrete evidence, making your decisions legally and commercially defensible.
Revenue and reputation protection
Revenue losses and reputational erosion caused by counterfeit products are prevented. Your customers access the genuine product — your brand earns what it deserves.
COVERAGE
Comprehensive brand protection across every digital channel.
Authex covers every point where your brand exists online. Six digital channels are monitored continuously and potential infringements are detected without gaps.
Marketplaces
All marketplaces where your brand is listed — including Trendyol, Hepsiburada, Amazon, and similar platforms — are continuously monitored.
E-commerce sites
Independent online stores and storefronts that present your brand's products are included in the monitoring scope.
Social media
All posts featuring your brand name on Instagram, Facebook, TikTok, and other platforms are tracked.
Ad networks
Campaigns using your brand in search and display ad networks are detected and reported.
App stores
Apps carrying your brand name on the App Store, Google Play, and beyond are monitored.
Domains
Domain names and websites resembling your brand are regularly scanned.
Six channels unified in a single monitoring platform — brand tracking is conducted by Authex.
INDUSTRIES
Tailored brand protection for every industry.
Authex is configured to your industry's specific terminology and risk profiles — genuine products are reliably distinguished from counterfeit content.
REGULATORY AUDIT
Beyond counterfeits — audits regulatory compliance too.
Authex also evaluates your brand's listings against Turkish and European Union regulations applicable to your industry. Listings that fail to meet labeling, content, and claim requirements are identified and reported — so your brand's regulatory compliance is maintained without adding operational burden.
Turkish regulations
Local labeling and disclosure requirements
European Union regulations
Cross-border compliance standards
MONITORING & RESEARCH
Watch your brand. Investigate in depth.
Blocking counterfeits is only one part of the protection process. The second part is monitoring public discourse about your brand and comprehensively researching priority topics.
PR & Reputation Monitoring
Discourse about your brand is continuously monitored across news, forum, search, and review channels. Developments that could affect your reputation are detected before they grow.
- News and search channels
- Forum and community discussions
- Review and rating streams
Custom Research
Defined research requests are created for topics outside standard scan coverage. The identified topic, channel, or actor is examined in a targeted manner.
- Research requests structured per definition
- Targeted channel and actor examination
- Expandable scope per request
WHY AUTHEX
Monitoring is not protection.
Most solutions stop at monitoring your brand. What sets Authex apart is converting monitoring into evidence-based, actionable protection.
MOST SOLUTIONS
Monitoring only delivers notifications.
Only an alert feed is provided — verification, documentation, and response processes remain your organization's responsibility. The problem becomes visible, but is never resolved.
Result: visibility is provided, protection is not.
AUTHEX
Authex delivers real protection for your brand.
The process is continuous, multi-channel, and evidence-based. Every finding is delivered verified and decision-ready — your brand reputation becomes a measurable guarantee.
Result: a protection layer absent in most alternative solutions.
Monitoring is a starting point; protection is an organizational decision. Authex applies that decision on your brand's behalf every day.